News in London South East Region
Marketing to Sir Richard Branson
Tue 6 December 2011
Will writer and BNI member Cheryl Penry of Will and Probate has proven herself to be a world-class champion at marketing her business.
Cheryl thought of a clever and innovative way to try to get the attention of Sir Richard Branson. Her plan worked and Sir Richard called - while she was out shopping at Tesco...
When Cheryl called Sir Richard back, she was able impress him such that he asked her to email him her business proposal right away. Two weeks on and Sir Richard was tweeting and blogging about his conversation with Cheryl, giving her and Will and Probate huge exposure (for example: http://www.virgin.com/richard-branson/blog/pitch-perfect)