Central London & The City

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The Importance of Blogging

Mon 14 May 2012

Any of you tweeters out there that track all the usual networking keywords on Twitter (see my post on ‘networking keywords’) - will notice that different @IvanMisner tweets steal the limelight on different days.

We tend to see a lot of ‘Networking is not about hunting. It is about farming. It’s about cultivating relationships.’ – a fantastic quote that carries a great deal of meaning, hence why it circulates twitter so much. However, today I stumbled across a rather underplayed tweet from Ivan that really caught my eye   

My top #marketing tip is: 'Build your Brand', and the best way to do that is to blog or write." - Dr. Ivan Misner #BNI #business

We hear a lot about how LinkedIn and Twitter can help our networking efforts and there seems to be a lot of good advice and tips on how to leverage the platforms for networkers successfully.

However, blogging is equally as important when thinking about how to build your brand, in order to showcase it to future clients or networkers. A blog is a fantastic way to keep your online profile updated regularly and it’s  a far more personal way of explaining what your company does and the market that you work in.

Ivan Misner wrote an article back in 2009 that I thought I would share some snippets of  - it contains some very useful tips on blogging

1.      Write a ‘how to blog’ (you can see that I like to follow his advice!) Share your best tips about how to do something you  know all about


2.      Lists – people love to read lists online so list away to your heart’s content. Think of a relative topic to your field and create a list ‘how to’ around it. Ivan suggests as an example – ‘The Top Five Faux Pas of Networking’


3.      The Straw man argument – set up a premise and then argue against it. This usually encourages people to argue back and is an effective way to get conversations flowing on social media platforms and on the blog itself.


4.      Case studies always make effective blog posts – people love to read about lessons people have learned and work they’ve undergone in their professional lives. It must be our inherit nosiness or something.


5.      Interviews make a great type of blog post. With both this point and the one above all you need to be cautious of is the lengths of the posts – remember to keep blogs short but sweet.


Happy Blogging



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