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The World's Best Known Marketing SecretThe World's Best Known Marketing Secret

Building Your Business With Word-Of-Mouth Marketing

IVAN R. MISNER, Ph.D.

Hands down. No contest.

We all know that word of mouth can turn a company, product, or service into a roaring success or a crashing failure.

Now this long-needed book shows you how to grow your business in the toughest of times with the oldest, best, and most cost-effective marketing method in the world.

The World's Best Known Marketing Secret gives you:

  • A proven model for developing your own word-of-mouth program
  • Tested tools and techniques to turn word-of-mouth into hot leads and sales
  • The winning formula to create a prosperous word-of-mouth business
  • Keys to networking success -- skills to deliver your message and get tons of referrals
  • A comprehensive resource list of networking groups
  • A special section of step-by-step work sheets for creating your own marketing plan

This valuable book draws from Dr. Misner's years of experience in establishing and growing his company,BNI - Business Network Intl, to more than 1,300 thriving chapters in 7 countries around the world, and from his doctoral research at the University of Southern California on business networks.

Dr. Ivan Misner's books are all available to BNI members at special prices: contact your Chapter Director for details.

© 2007 Business Network Int'l

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